Jim Hartley began his career in the fresh produce industry, gaining valuable experience and learning about retailing, stock control, buying and quality control. This knowledge then served Jim well when he moved into the motor retailing sector where he strengthened his knowledge and gained experience of people management and finance management and control. Jim was instrumental in the building of one of the UK’s biggest online car retailers, Direct Lines jamjar.com.

With a keen interest in technology and progress, Jim saw huge potential in the ‘on site/off shore’ software development model and so Orovia was the natural path for Jim to follow.
Today Jim manages Orovia’s Sales Team and also helps clients to fully explore potential solutions to ensure that they realise the full potential from their systems.